[Shell] Column value formatter not working in scans

hbase(main):003:0> create 't2', 'f'
Created table t2
Took 1.2750 seconds
hbase(main):004:0> put 't2', 'row', 'f:x', "\x00\x00\x00\x00\x00&\x1B\x85"
Took 0.0680 seconds
hbase(main):005:0> scan 't2', { COLUMNS => 'f:x:toLong' }
ROW                                           COLUMN+CELL
 row                                          column=f:x, timestamp=1468443538145, value=\x00\x00\x00\x00\x00&\x1B\x85
1 row(s)
Took 0.0070 seconds

hbase(main):001:0> scan 't2', { COLUMNS => 'f:x:toLong' }
ROW                                           COLUMN+CELL
 row                                          column=f:x, timestamp=1468443538145, value=2497413
1 row(s)