when running `cordova run`, cordova-browser platform requires google-chrome (does not support other browsers)

cordova run needs a very specific browser to run, and does nothing if this very specific browser doesn't exist the expected places

[empjustine@artemis conservo]$ ~/node_modules/.bin/cordova run browser
Running command: /home/empjustine/conservo/platforms/browser/cordova/build
Cleaning Browser project
Running command: /home/empjustine/conservo/platforms/browser/cordova/run --nobuild
Static file server running @ http://localhost:8000/index.html
CTRL + C to shut down
Error executing "google-chrome --user-data-dir=/tmp/temp_chrome_user_data_dir_for_cordova http://localhost:8000/index.html": /bin/sh: google-chrome: command not found
[empjustine@artemis conservo]$