cordova run ignores --nobuild option

cordova run windows --nobuild
Warning: using prerelease version 6.3.1-dev (cordova-lib@6.3.1-dev)
Building project: D:\PROJECTS\Temp\foo\platforms\windows\CordovaApp.Windows.jsproj
        Configuration : debug
        Platform      : anycpu
  CordovaApp.Windows -> D:\PROJECTS\Temp\foo\platforms\windows\AppPackages\CordovaApp.Windows_1.0.0.0_anycpu_debug_Test\CordovaApp.Windows_1.0.0.0_anycpu_debug.appx
  CordovaApp.Windows -> D:\PROJECTS\Temp\foo\platforms\windows\AppPackages\CordovaApp.Windows_1.0.0.0_anycpu_debug.appxupload
  Your package has been successfully created.
Building project: D:\PROJECTS\Temp\foo\platforms\windows\CordovaApp.Phone.jsproj
        Configuration : debug
        Platform      : anycpu
  CordovaApp.Phone -> D:\PROJECTS\Temp\foo\platforms\windows\AppPackages\CordovaApp.Phone_1.0.0.0_anycpu_debug_Test\CordovaApp.Phone_1.0.0.0_anycpu_debug.appx
  CordovaApp.Phone -> D:\PROJECTS\Temp\foo\platforms\windows\AppPackages\CordovaApp.Phone_1.0.0.0_anycpu_debug.appxupload
  Your package has been successfully created.
Deploying windows package to device:
D:\PROJECTS\Temp\foo\platforms\windows\AppPackages\CordovaApp.Windows_1.0.0.0_anycpu_debug_Test\CordovaApp.Windows_1.0.0.0_anycpu_debug.appx
Attempting to uninstall previous application version...
Attempting to install application...
Found package: D:\PROJECTS\Temp\foo\platforms\windows\AppPackages\CordovaApp.Windows_1.0.0.0_anycpu_debug_Test\CordovaApp.Windows_1.0.0.0_anycpu_debug.appx

Installing app...
Found dependency package(s):
D:\PROJECTS\Temp\foo\platforms\windows\AppPackages\CordovaApp.Windows_1.0.0.0_anycpu_debug_Test\Dependencies\Microsoft.WinJS.2.0.appx

Success: Your app was successfully installed.
Starting application...
ActivateApplication:  io.cordova.hellocordova_h35559jr9hy9m!io.cordova.hellocordova